Big businesses are nowadays finding it quite challenging to deliver organic results in search results. Such big businesses are now expected to be more reactive, and apparently have to stand out from the preset rules of SEO practise globally.
This in no form means that the smaller counterparts of such big businesses are somewhat protected. However, if these big brand businesses are to survive, then they'll have to dedicate more effort in gaining the equity of their brand and also in great advertising methods as well.
And today, we are here to discuss upon some of the major issues that we believe the SEO enterprises are facing currently and also which needs quick resolutions.
1. On-site Changes:
Developing sites is nothing new, however doing so has become a tad more difficult these days as the task of finding the covered up links are not easy, not like old times, where the addition of new links masked up the effect of what the olden links had created.
However, in current times, a huge amount of money is required to shed out the same number of links and still the ROI is technically negligible.
Latest adoptions to become relevant in the online space include a mobile friendly theme design, migration to https:// and also engagement via social media profiles.
Even according to many recent statistics, on-site engagement is the most important factor that comes into the consideration of search engine algorithms, when deciding on the ranking for content on search results.
2. SEO or PR:
Currently for almost every enterprise out there, link building often is somewhat the same technique that the PR team have been doing for ages now. What the PR team does is Google's favorite: i.e., maintain relations.
And that is what has led SEO's to focus on building good quality content and content that actually interests the readers, instead of simply focusing on link building.
So as to create and maintain good relation with its readers and not just simply create artificial backlinks.
3. Unavailability of Required Search Data:
In an industry where the value added up by SEO enterprises like Majestic SEO- www.majesticsem.com , goes off largely unnoticed, SEO's are largely losing their fame. The incredibility of being an SEO nowadays gets largely done with the insane keyword traffic statistics and other achieved goals, however does not largely justify the existence of SEO's.
Which in turn means that SEO's are nowadays provided with way less data to handle and play with, than what they are used to. And their places are being taken away by the PR teams mentioned above or else by other content marketing or social media managing teams. People just doesn't want links, they want relations.
Even though SEO working with big businesses are faced by great challenges these days, one of the challenges merely being the fact that every big business automatically tends to do great in search results thanks to the resources invested in TV ads and other means of promotion, which also helps in building relations and also in getting almost unlimited amount of traffic as well.Hence, from now on, SEO's should largely focus on small scale businesses and brands and help them get more exposure online rather than keeping focus on the big brands